Who is The Driving School Association of the Americas?
The DSAA is a nonprofit 501(c)3 corporation that was established in 1973 to help reduce traffic crashes, injuries and deaths through competent and professional driving instruction. DSAA represents more than 5,000 driving schools that teach more than 1.5 million teenagers to drive each year in the United States alone. Furthermore, the DSAA represents a large contingent of driving schools in Canada and also represents driving schools in Austria, Germany, Japan and the United Kingdom. Membership is comprised of driving school owners from all walks of life, including entrepreneurs, public & private school teachers, former examiners, transportation and safety experts. We are the professionals who educate more than one-half of teenagers preparing for licensure. Our Officers and Board of Directors represent some of the most successful, progressive and well respected driving school owners across North America.

What does the DSAA do or accomplish?
The mission of the DSAA is to promote professionalism within the driving school industry. To help produce safe and proficient drivers through ethical, sound education and business practices. To be a model through leadership to our governmental agencies and policy makers. To accommodate and promote the needs of our member schools. To cooperate with and support other safety-driven organizations.

What are the benefits of being a Partner with DSAA?
Being a Partner with DSAA will allow unique opportunities for companies and other organizations to have direct links to driving schools and the millions of students they teach. There will be marketing and media situations created as a result of this special relationship with DSAA. This can be one of the most efficient, most cost effective and most direct marketing opportunity to teenagers and their purchasing power. The goodwill alone could prove invaluable to each partner involved in this campaign.

What is the time line for the Partnership Program?
This campaign will exist as long as there is one life lost on our roadways and will begin immediately with each company or organization that joins this concerted effort.

How do I get information on this campaign and whom do I contact?
Sheila Varnado, Marketing and Business Relations Chairperson, is directing this campaign under the direct authority of the Board of Directors of The Driving School Association of the Americas. She has all materials and information necessary for any company/organization to join this effort and will be delighted to share our vision with you.